TRADES & CONSTRUCTION

Marketing for trades businesses that measures jobs, not likes

Trades and construction firms win work in a few simple ways: someone searches, sees you on the map, calls, you visit, you quote, they say yes. Word of mouth and repeat customers matter too, but for new work the phone and the quote decide almost everything. So we judge marketing by one thing: did it bring in calls and quote requests for the jobs you actually want.

We see this in our work for a roofing client. For them, we restructured their Google Ads and SEO and built a custom office management system. That work shows us what matters in local trades marketing and where the money gets wasted, and the same thinking goes into what we build for you.

Local search comes first

Most trade searches are local and urgent: "roofer near me", "emergency plumber Leeds", "loft conversion Manchester". The map listings and the first few results take most of the calls. Our SEO and AI search work covers your Google Business Profile, reviews, a page for each service and each town you cover, and the technical basics that make a site fast on a phone in a customer's hand. It also covers how your business appears when people ask ChatGPT or Gemini for a recommendation.

Google Ads built around the phone

Broad campaigns with one ad group for everything send your budget to the wrong searches. We run Google Ads with ad groups themed tightly by job and location, negative keywords to keep out searches for jobs you do not do, and conversion tracking that counts calls and form enquiries. You see which campaigns produce jobs, and we move the spend accordingly. Analytics and tracking connects it all up, including call tracking on the website.

A website that earns the call

A trade website has one job: make someone feel safe picking up the phone. That means your phone number at the top of every page, real photos of your work, the areas you cover, your accreditations and guarantees, reviews, and a quick quote request form that works on a phone. We build it with custom code, so it loads fast on a building site signal and nothing breaks after a plugin update. See web design and development.

Software for the office, not just the website

The back office is where trades firms lose time and jobs. Quotes typed up late at night, notes on paper, measurements in someone's head. For a roofing client we built a system with AI document generation, an SVG roof sketch tool and quotes that go straight into QuickBooks. That is the kind of tool we build through web apps and internal tools: job management, quoting, scheduling and paperwork, shaped around how your team already works.

We connect those tools to the software you already use, such as QuickBooks or Xero, with integrations and APIs, so nobody types the same figures twice.

How we work

We work across Yorkshire, Manchester and the rest of the UK. Every project starts with a discovery call and a fixed price for each stage. We build in weekly releases on a staging site you can check, launch with tracking in place, and keep improving it afterwards. You get plain reporting on calls, enquiries and cost per enquiry, not a pile of charts.