Every enquiry answered, whatever time it arrives.
Opus Smile
Dental
Decide first. Then spend.
A written plan for what to build, who it is for and how it will find customers, from people who build and market products themselves.
Product strategy
For founders with an idea or an early product: who it is for, what the first version must do and what can wait.
Growth strategy
For marketing teams: which channels to invest in, how to measure them and what to stop paying for.
Platform decisions
Build, buy or migrate. We compare the options against your budget, your team and the next few years.
Sound familiar?
01
Too many ideas, no order
Everything feels urgent, so the team works on a bit of everything and nothing lands.
02
Spend you cannot trace
Money goes into ads, content and tools every month, but nobody can say which of it brings in customers.
03
A build with no brief
You are about to commission software or a new site and cannot yet say exactly what it needs to do.
What you get
- Working sessionsStructured calls with the people who make the decisions, focused on choices rather than slides.
- A strategy documentA short written plan covering audience, positioning, priorities and the reasons behind each one.
- A roadmapWhat happens in what order, with the first version or first campaign defined in detail.
- A measurement planThe handful of numbers that show whether the plan is working, and how to track them.
- A prototype or briefFor product work, a clickable prototype or a build brief that any competent team could quote from.
- A review pointA set date to look at the numbers together and adjust the plan.
A digital strategy consultant for founders and marketing teams
Strategy has a bad name because so much of it never leaves the slide deck. Ours is meant to be used. It answers a specific question, it is written down in plain English, and it tells your team what to do on Monday.
We work with two kinds of client. Founders deciding what to build and how to take it to market. And marketing teams deciding where their time and budget should go. The questions differ, but the approach is the same.
For founders: product strategy
If you have an idea, or a first version that is not getting traction, the risk is building too much of the wrong thing. We help you define who the product is for, the problem it solves and the smallest version that proves people will pay.
Where it helps, we test that thinking with a clickable prototype put in front of real people before any code is written. The result is a brief that our SaaS development team, or any other good team, could build from.
We do this for our own products first. Guaranteed Hours started from a single question: what will employers need in place when the guaranteed-hours duty in the Employment Rights Act 2025 comes in, expected in 2027? The product was shaped around that answer. Our article on the guaranteed-hours duty shows the research behind it.
For marketing teams: growth strategy
Most marketing teams are not short of activity. They are short of clarity about which activity works. We look at your channels, your tracking and your sales data, then build a plan around what actually brings in customers.
What a growth strategy covers
- Who you are trying to reach, and what they search for and ask AI assistants
- Which channels to invest in, which to test and which to stop
- What your site needs to change to turn more visits into enquiries
- How every channel will be tracked back to real leads and sales
If the plan calls for it, the same team can run the work through growth marketing. If you want to understand the starting point first, a technical, UX and SEO audit is often the right way in.
Why take strategy from a studio that builds
Advice is cheaper to give than to follow. Because we design, build and market products ourselves, our recommendations come with a realistic sense of cost and effort. We will not propose a feature we know is hard to build without telling you, or a channel we know is hard to track.
It also means the plan does not stop at the document. If you want us to carry it out, we can. If you have your own team or agency, the plan is written so they can pick it up.
Getting started
It starts with a discovery call about the decision in front of you. From there we agree a fixed price for the strategy stage. Email hello@chromeobjects.com to arrange it.
How we do it
What it costs
We price every project after a short call, so you know the figure before any work starts.
Website and SaaS cost estimatorWhat affects the cost
- Whether the focus is product, growth or both
- How many stakeholders need to be involved
- How much data and research already exists
- Whether you need a prototype tested with real users
- Whether you want ongoing review sessions after the plan is written
Tech and tools
GA4Google Search ConsoleGoogle AdsMeta AdsLaravelStripe
Related work
↘Rated Clinics2026
↘Guaranteed Hours2026
↘Opus SmileClient
↘The International RestaurantClient
↘CasibusClient
↘Give a GiftClient
Client work
Two Bradford branches, one website, and orders taken direct.
The International Restaurant
Hospitality
A claims site that gives a straight answer first.
Casibus
A charity website where every page can take a donation.
Give a Gift
From treatment page to booked consultation in two clicks.
Rejuvaskin
Healthcare
A construction consultancy, set out service by service.
Aquious Consulting
Construction
A fresh look for a family restaurant Otley has known since 1982.
The Jewel Otley
Hospitality
Christmas bookings, private dining and an early bird menu, all in one place.
Westbourne Spice
Hospitality
A Doncaster restaurant website built around booking a table.
Jumaira Restaurant
Hospitality
A full priced menu and a booking form on every page.
Jumaira Spice
Hospitality
A written price before anyone books a flight.
Persona Smile
Dental
Related articles
SEO
How to get your business recommended by ChatGPT, Claude and Gemini
Expertise
Answering every lead, even at 2am: WhatsApp and voice agents
Our work
AI agents that work overnight, with a person still signing off
Compliance
The guaranteed-hours duty in the Employment Rights Act 2025: what employers need in place
SEO
Moving off WordPress without losing your Google rankings
Development
Custom code or a page builder? What your website is really costing you
FAQs
What do we get at the end?
A short written strategy, a roadmap and a measurement plan. For product work, usually a tested prototype or a build brief as well.
Do we have to use you for the build?
No. The plan is yours and is written so any capable team can act on it. A clear brief is worth having before you talk to anyone about a build.
How involved does our team need to be?
The people who make the decisions need to join the working sessions. Between sessions we do the research and writing, so the time asked of you is kept focused.
Can you help if we have no data yet?
Yes. For a new product we gather evidence through customer conversations and prototype testing. For an existing business we start with the tracking you have and fix it if needed.
Related services
Technical, UX & SEO Audits
Fixed-fee technical, UX and SEO audits that end in a short, prioritised action plan. We read the code, walk the journeys and check the search data, then tell you what to fix first and why.
Find out moreGrowth Marketing
Getting found and turning visitors into customers: search, paid ads, content and automation, planned and run by the same team that builds your site, so every click is tracked back to a real enquiry.
Find out moreSaaS Development
We take software from idea to paying customers: product design, the platform, subscriptions and admin. Then we stay on to run and improve it, exactly as we do for our own products.
Find out moreLet's talk about your project.
Tell us what you need. You'll hear back from a person, usually within one working day.