MEDIA & PUBLISHING

Publishing website development for teams that live on search

Publishers and content businesses live or die on two things: how quickly they can put good work out, and how easily people find it. Most are held back by the same problems. A slow site weighed down by plugins and ad scripts. An editorial workflow that runs through email and shared documents. A content plan that needs more hands than the team has.

We build publishing sites with custom code, mostly Laravel and Filament, so pages are fast, the admin fits your editorial process and nothing breaks when a plugin updates. See web design and development for how we build.

Moving off WordPress without losing traffic

Many publishers have years of articles on WordPress and are nervous about moving. Rankings are built on those URLs. Our WordPress rescue and migration work carries every article, image, author and category across, maps every old URL to its new home and checks search performance before and after. Read how we move sites without losing rankings for the detail.

A content operation we run ourselves

The nearest thing we have to a publishing business is Rated Clinics, our own UK clinic directory. Its content and SEO run on daily Claude agents: they draft SEO content, triage data, run outreach and write social drafts, and every piece waits in an approval queue until a person signs it off. Nothing is published by an agent on its own.

That is the model we bring to publishers through AI agents and automation. Agents do the repetitive work: research briefs, first drafts of evergreen explainers, headlines and meta descriptions, internal link suggestions, social copy, updates to older articles. Editors do the judgement: what to publish, what to cut, what needs a journalist. You get more output from the same team without handing your voice to a machine. Our article on AI agents with approval queues explains how it works day to day.

Search and AI discovery

Readers increasingly get answers from AI assistants as well as Google. Our SEO and AI search work covers site structure, article and author markup, internal linking, page speed, and the clear, well-sourced writing that AI tools are more likely to cite.

What we build for publishers

• Editorial admins with drafts, review stages, scheduling, authors and categories.
• Fast article templates designed for reading, with space for ads that does not wreck page speed.
• Memberships, subscriptions and paywalls with Stripe billing.
• Newsletters and sign-up flows connected to your email platform.
• Directories and data-led content built from public sources, as we did with the CQC register.
• Dashboards that show which articles bring in readers, subscribers and revenue, through analytics and tracking.

How we work

We start with strategy: your audience, your content and where your revenue comes from. After a discovery call we agree a fixed price for each stage, build in weekly releases on a staging site you can check, and launch with tracking and SEO in place. After launch we host, support and keep improving the platform, the way we do for our own products.