The challenge
Aquious Consulting is a construction consultancy covering surveying, project management, fire safety and sustainable design. We designed and built their WordPress site, with service pages, a portfolio and a newsletter.
Aquious Consulting Ltd is a multi-disciplinary construction consultancy working for public and private sector clients. Its services run from home surveys and building surveying to project and programme management, procurement and cost management, damp and disrepair reports, fire safety assessment and environmental design. We designed and built the Aquious website on WordPress.
A consultancy with this many disciplines has two very different audiences. A homebuyer wants to know which survey to book and what the report will tell them. A housing association, council or developer wants to see the team's qualifications, the size of projects it has handled and whether it can take a scheme from brief to delivery. One website has to serve both without burying either, and it has to make the firm's commitment to sustainable construction clear without drowning out the practical services.
A page for every service
Each discipline has its own page under Our Services: home surveys, building surveying and asset condition reporting, survey and design, procurement and contract and cost management, project and programme management, damp and disrepair inspection and reporting, fire safety assessment, inspection and advice, and environment. The same list sits in the main menu and the footer, so a visitor can move between them from anywhere on the site.
Separate pages mean someone searching for a damp report or a fire risk assessment lands on a page about exactly that, rather than on a general list of everything the firm does. It is the simplest way for a specialist firm to be found for each of its specialisms.
Home surveys written for homebuyers
The home surveys page is written for buyers rather than construction professionals. It explains what a survey can uncover, lists what is included (from roof, chimney and drainage observations to condition ratings and photographs) and sets out the difference between a Level 2 survey and a Level 3 building survey, with the kinds of property each suits. It ends with a request for a quote.
For a buyer, choosing the wrong survey level is a real risk, so a clear comparison on one page does more than a long description of the firm's experience.
Sustainability given its own place
The homepage opens on the firm's commitment to sustainability, and the environment page sets out its approach: designing for lower carbon and net zero where possible, using natural light, green roofs and lower-impact materials, choosing suppliers and subcontractors with the same priorities, and favouring renewable technologies and recycling.
Giving environmental design a page of its own lets clients with sustainability targets see straight away that the firm takes them seriously, and gives the subject room to be explained properly.
The team and the portfolio
For larger clients, the people and the projects carry most of the weight. The about page introduces the directors and associates with their professional memberships, such as MRICS, MCIOB, MAPM and RIBA, and a summary of each person's experience. The portfolio lists projects with details such as the client, value, number of units, building type and the services Aquious provided, from feasibility and design to cost and project management.
Setting projects out in the same format each time makes them easy to compare, which is how a procurement team reads them.
Articles, a newsletter and WordPress
A "Latest From Aquious" section on the homepage brings in the firm's articles on subjects such as smart buildings, sustainable construction and procurement. A newsletter sign-up on the homepage collects a name and email, with clear consent wording and a link to the privacy policy. The contact page gives the firm's email and phone number, and the footer carries the company registration details.
The site is built on WordPress with Elementor and Elementor Pro, so the team can add articles and portfolio entries themselves. [RESULT: enquiries per month since launch]
If you run a construction or property business, see our work for trades and construction and our WordPress development service, or get in touch.