BRAND IDENTITY DESIGN SERVICES

A brand identity design agency that also builds the website

Most people will meet your brand on a phone. In a search result, a social feed, a browser tab or a WhatsApp chat. So we design identities for screens first: marks that stay clear at the size of a favicon, colours that pass contrast checks, and type that reads well on a small display. Then we make sure they hold up everywhere else, from signage to a printed quote.

We are a digital product studio, so the identity is designed with the website in mind from the start. The same team that designs your brand can build it into your site under our web design and development service, so nothing is lost between the designer and the developer.

What a working identity includes

A mark that works at every size

A logo has to work large on a hero image and tiny in a browser tab. We design a primary logo and a wordmark, plus simplified marks for small spaces, and check each one at the sizes it will really be used.

Colour with a purpose

We build a palette with clear roles: brand colours, neutrals, and colours for buttons, links and alerts. Every text colour is checked against its background for accessibility, and each colour has a light and dark mode value where you need one.

Type that reads well

We choose typefaces for character and for reading comfort on screen, then set a scale for headings, body text and small print. Licences are checked, so you can use the fonts on your website and in your documents.

Guidelines people will actually use

Guidelines should be short enough to read. We show how to use the logo, the colours and the type, with real examples, so your team, printers and freelancers get it right without asking.

From brand to code

A brand that only exists in a PDF tends to drift. We turn the identity into design tokens: named values for colours, type sizes and spacing that a developer drops straight into the website. Change a token and every page updates, so the brand stays consistent as the site grows.

If you want the brand to move, our motion and 3D for web work brings the identity to life with scroll-driven motion and interactive moments that feel like part of the same system. And if the words need work too, our content and copywriting team can write the messaging that sits alongside it.

Consistency helps you get found

A consistent name, description and look across your website and profiles makes you easier for people and search engines to recognise. That now includes AI assistants, which piece together what they know about a business from many sources. We explain why in how to get your business recommended by ChatGPT, Claude and Gemini.

How we work

We run our own products, including Guaranteed Hours, so we know an identity has to do more than look good in a presentation. It has to work in an app, a sales email and a search result on the same day. Every brand project starts with a discovery call and a fixed price for each stage. We show routes in real use, test the strongest with people who match your customers, and refine the chosen one with you week by week.