The challenge
Casibus is a UK claims consultancy that matches injured people with SRA-regulated solicitor partners. We designed and built their custom site, with a free claim check, a compensation calculator and guides.
Casibus is a personal injury claims consultancy based in Bradford. It does not run claims itself: it talks to people who have been injured, and matches those with a claim to SRA-regulated solicitor partners who take the case on a no win, no fee basis. We designed and built the Casibus website, a custom build rather than a WordPress theme, to explain that clearly and to make the first step easy.
People looking for help after an accident are often in pain, out of work or worried about money, and many are wary of claims companies. They want to know three things quickly: whether they have a claim, roughly what it might be worth and what it will cost them. A claims site has to answer those questions honestly, cover a wide range of accident types and places, and stay clear about what the business is and is not. Casibus is not a firm of solicitors, and the site needed to say so plainly.
A free claim check, wherever someone lands
The main call to action across the site is a free claim check. It appears in the header, the menu and through the homepage, and the city pages carry the full form. The form asks for a name, phone, email and postcode, the kind of accident from a short list, when it happened and a plain-English account of what happened, with an optional box for guides on that claim type.
It sends without leaving the page and confirms in place, and a hidden field catches spam bots without asking real people to prove anything. Each question maps to something a solicitor partner needs to know, so the first conversation can start from the details rather than from scratch.
A compensation calculator that sets honest expectations
"What is my claim worth?" is the question almost everyone asks first. The site answers it with a compensation calculator: pick an injury type (whiplash, back and spine, slip and trip, work accident, medical or head) and a severity, and it shows an indicative figure. The figures are based on the Judicial College Guidelines, and whiplash follows the fixed tariff for injuries lasting under two years.
The calculator page is careful about what it can and cannot do. It explains the difference between general and special damages, shows a reference table of typical brackets and says plainly that a binding figure needs a medical report. A calculator that promises a precise payout is a red flag in this field; one that gives a range and explains its limits builds the kind of trust that leads to a claim check.
Claim types, guides and city pages
The site is organised around how people describe what happened to them. Six claim categories (road traffic accidents, accidents at work, medical negligence, public liability, industrial disease and criminal injury) each have an overview page, with sub-pages for specific claims such as whiplash, construction site accidents, misdiagnosis, slips and trips, asbestos and industrial deafness.
A guides section explains the process in plain English: no win, no fee, time limits, how compensation is worked out, interim payments, claiming for a child, split liability and changing solicitors. Location pages cover more than twenty UK cities, from London and Glasgow to Bradford and Belfast, each with its own local context and the claim check form.
This structure gives search engines and AI answers a specific page for each question someone might ask, which is the thinking behind our SEO and AI search work.
Call, WhatsApp or check, in one tap
Some people would rather talk than type. A quick-actions panel, opened from a small button on every page, offers four routes: the free claim check, a phone call, a WhatsApp chat with a message already started, and the calculator. The phone number also sits in the header, the menu and the footer.
Giving people their preferred channel matters more than usual in claims work, where the person enquiring may be injured, on a phone and short of patience. Every route ends in a conversation with Casibus rather than a dead end.
Clear about who does what
The footer of every page states that Casibus is a claims consultancy, that it matches claimants with SRA-regulated solicitor partners, that it is not a firm of solicitors and does not give legal advice, and that no win, no fee is subject to terms. The about page sets out how solicitor partners are chosen, and the FAQs explain how a conditional fee agreement and the success fee work.
Writing this into the site from the start means the copy and the compliance line say the same thing on every page. [RESULT: claim checks submitted per month since launch]
If you need a site built around one clear first step, see our web design and development and landing pages and funnels services, or get in touch.