Every enquiry answered, whatever time it arrives.
Opus Smile
Dental
Pay for searches that turn into work.
Search, Performance Max and local campaigns built around the jobs you want, with conversion tracking that shows what each click was worth.
Search campaigns
Tightly themed ad groups, so each search sees an ad and a landing page written for exactly what they typed.
Performance Max
Google's automated campaigns, fed with clean conversion data and good assets, and watched closely so the budget goes where it should.
Local campaigns
Ads for the towns you serve, linked to your Google Business Profile and set to run when you can answer the phone.
Account rescue
We take over accounts that have grown messy, restructure them and fix the tracking before spending another pound.
Sound familiar?
01
Budget spent on the wrong searches
Your ads show for searches you would never want, such as jobs you do not do or towns you do not cover, and you pay for every click.
02
Conversions that are not real
The account reports dozens of conversions, but they are page views or duplicate form fills, so Google optimises towards the wrong thing.
03
One landing page for everything
Every ad sends people to your home page, and they leave because it does not answer the question they searched.
What you get
- An account structureCampaigns and ad groups organised by service and location, so spend and results are easy to read and control.
- Keyword and negative listsThe searches worth paying for, and a growing list of the ones to block.
- Ads and extensionsResponsive search ads, sitelinks, callouts and call assets written for each ad group.
- Conversion trackingForms, calls and bookings tracked through GA4, Tag Manager and server-side conversions, with Consent Mode in place.
- Landing pagesFast, custom-coded pages matched to each campaign and changed by us, not a third party.
- Weekly managementSearch term reviews, bid and budget changes, ad tests and a clear note of what changed and why.
- Monthly reportingSpend, enquiries and cost per enquiry by campaign, in plain English.
A Google Ads agency in Bradford that builds the landing pages too
Google Ads can bring you enquiries within days. It can also spend a month's budget on searches that were never going to buy. The difference is rarely the bid strategy. It is the structure of the account, the quality of the tracking and the page people land on.
We handle all three. The team running your campaigns is the team that builds websites, so the landing page, the tracking and the ads are designed together and changed together.
Tightly themed ad groups
The most common problem we see is an account with a few broad ad groups, each holding dozens of loosely related keywords. One ad has to speak to all of them, so it speaks to none of them well. Quality drops, costs rise, and people land on a page that does not match what they searched.
We build ad groups around one clear intent each, such as a single service in a single area. The keywords, the ad and the landing page all say the same thing. We add negatives from day one and keep adding them every week from the real search terms report.
Search, Performance Max and local
Search
Search campaigns catch people at the moment they look for what you do. For most service businesses, this is where the best enquiries come from, and where we start.
Performance Max
Performance Max runs across Search, YouTube, Display, Gmail and Maps with a lot of automation. It works when it has good data to learn from and poorly when it does not. We only launch it once conversion tracking is clean, and we give it strong assets and clear signals.
Local
If you serve particular towns, we set location targeting carefully, link your Google Business Profile and schedule ads for the hours you can take calls.
Conversion tracking that counts enquiries
Google optimises towards whatever you tell it is a conversion. If that is a page view or a double-counted form, it will find you more page views. We set up conversions that match real enquiries: submitted forms, calls over a set length, bookings and WhatsApp messages. We use server-side conversions and Consent Mode so the data stays accurate and compliant. This is part of our analytics and tracking work, and it comes first.
How we have done it for a client
For a roofing client, we restructured the Google Ads around tightly themed ad groups and paired the ads with the SEO work. We also built them a custom office management system, with quotes and documents in one place, so the marketing and the operations sit with one team. For a site built to turn visitors into enquiries, see the Casibus case study.
Ads and search together
Paid search brings enquiries quickly; organic search keeps bringing them after you stop paying. We use the search terms data from Google Ads to decide which pages to build for SEO and AI search, and we use Meta Ads to bring back visitors who did not enquire first time. If you are weighing up a new site to support the campaigns, our article on custom code or a page builder sets out the trade-offs.
How we do it
What it costs
We price every project after a short call, so you know the figure before any work starts.
Website and SaaS cost estimatorWhat affects the cost
- Your monthly ad spend
- How many campaigns, services and locations we run
- Whether we build new landing pages or use your existing ones
- The state of your current account and tracking
- Whether you also run Meta Ads or SEO with us
Tech and tools
Google AdsPerformance MaxGoogle Tag ManagerGA4Google Business ProfileLooker StudioLaravel
Related work
↘Rated Clinics2026
↘Guaranteed Hours2026
↘Opus SmileClient
↘The International RestaurantClient
↘CasibusClient
↘Give a GiftClient
Client work
Two Bradford branches, one website, and orders taken direct.
The International Restaurant
Hospitality
A claims site that gives a straight answer first.
Casibus
A charity website where every page can take a donation.
Give a Gift
From treatment page to booked consultation in two clicks.
Rejuvaskin
Healthcare
A construction consultancy, set out service by service.
Aquious Consulting
Construction
A fresh look for a family restaurant Otley has known since 1982.
The Jewel Otley
Hospitality
Christmas bookings, private dining and an early bird menu, all in one place.
Westbourne Spice
Hospitality
A Doncaster restaurant website built around booking a table.
Jumaira Restaurant
Hospitality
A full priced menu and a booking form on every page.
Jumaira Spice
Hospitality
A written price before anyone books a flight.
Persona Smile
Dental
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Compliance
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FAQs
How much should I spend on Google Ads?
It depends on what a customer is worth to you and how competitive your searches are. We work it out with you on the discovery call, and we would rather start small and prove it than spend heavily on a guess.
Do you take over existing accounts?
Yes. We audit the account first, keep what works, and restructure the rest. We fix the tracking before making big changes, so we can see the effect of each one.
Is Performance Max right for my business?
Sometimes. It needs clean conversion data and enough budget to learn. For many service businesses we start with search and add Performance Max once tracking is reliable.
Who owns the Google Ads account?
You do. We work inside an account in your name, so the history and data stay with you whatever happens.
Do I need new landing pages?
Not always, but ads work much better when the page matches the search. We can build fast campaign pages on your current site or as standalone pages.
Related services
Analytics & Tracking
GA4 and conversion tracking set up properly: Tag Manager, server-side conversions, call tracking, Consent Mode and a dashboard you can read. Built by developers, so forms, calls and bookings are counted once and correctly.
Find out moreMeta Ads
Facebook and Instagram advertising for lead generation and retargeting. Creative that stops the scroll, lead forms and landing pages that qualify, and tracking through the Conversions API, so you see the leads that became customers.
Find out moreSEO & AI Search
Technical SEO, local SEO, content and links, plus generative engine optimisation so ChatGPT, Claude, Gemini and Google AI Overviews name you. Done by the developers who can fix the site, not just report on it.
Find out moreLet's talk about your project.
Tell us what you need. You'll hear back from a person, usually within one working day.