Teach the team, keep the skills.

Practical training in SEO, paid ads and AI tools for in-house teams, built around your own website and accounts.

SEO trainingGoogle AdsAI toolsWorkshops

SEO and AI search

How search engines and AI assistants find and choose businesses, and what your team can change to be one of them.

Paid ads

Google Ads and Meta Ads structure, targeting, budgets and tracking, taught inside your own accounts.

AI tools at work

Using AI assistants for drafting, research and reporting, with a person checking the output before it goes anywhere.

Tracking and reporting

Reading GA4 and Search Console properly, and knowing which numbers actually matter.

Sound familiar?

01

Paying for what you could do

Some of the work you pay an agency for could be done in-house, if your team knew how.

02

Courses that stay general

Your team has watched online courses, but nobody showed them how any of it applies to your site and your customers.

03

AI tools used badly

People are using AI to write content already, without a process for checking it or a sense of what good looks like.

What you get

Digital marketing training for teams that do the work

Most marketing training is generic because it has to be. It is written for everyone, so it fits nobody exactly. Ours is built around your business. Before the first session we look at your website, your ad accounts and your analytics, and the training uses them as the examples.

The sessions are led by senior people from the studio. Rated Clinics and Guaranteed Hours are our own products, so the training draws on search, ads and AI work we do every week, not theory from a textbook.

What we can cover

SEO and AI search

How Google decides which pages to show, and how ChatGPT, Claude and Gemini decide which businesses to recommend. Your team learns to structure pages, write for search without writing for robots, and spot technical problems early. Our article on getting recommended by AI search gives a flavour of the approach.

Google Ads and Meta Ads

Campaign structure, keyword and audience choices, budgets, and the tracking that tells you whether an ad brought in a customer or just a click. We work inside your own accounts, with your own campaigns on screen, so the team sees exactly where the settings live.

AI tools, used properly

AI assistants are useful for drafting, research and reporting, but only with a person in charge. We teach a simple working method: give the tool good material, check what comes back and approve it before it goes anywhere. It is the same approach behind the daily agents on Rated Clinics, one of our own products, where every draft goes through an approval queue. The article on AI agents with approval queues explains how that works.

Tracking and reporting

GA4 and Search Console hold most of the answers a marketing team needs, but they are easy to misread. We show your team which reports to trust, which to ignore and how to build a monthly report that leads to decisions.

Who it is for

The training suits in-house marketing teams, business owners who handle their own marketing, and staff who have been handed the website without much background. We set the level after the pre-training review, so beginners are not lost and experienced marketers are not bored.

Training alongside our other services

Some teams want to do everything themselves after training. Others want to handle the everyday work and hand the specialist parts to us. Both are fine. We can pair training with ongoing SEO and AI search work, Google Ads management or digital strategy, so your team and ours work from the same plan.

Booking a session

Tell us about your team, what they already know and what you want them to be able to do. We will suggest a format and give you a fixed price after the call. Email hello@chromeobjects.com to start.

How we do it

Strategy first

We talk to whoever leads the team about goals, current skills and gaps, then shape the syllabus around that.

Find the big idea

We pick the one or two skills that would change the most for your business and build the sessions around them.

Build it properly

The training is prepared using your own site and accounts, with exercises your team completes during the session.

Launch to convert

Your team puts the changes live, with tracking in place so everyone can see the effect.

Run and grow

Follow-up sessions or ongoing support as the team takes on more, with us on hand when something needs a specialist.

What it costs

We price every project after a short call, so you know the figure before any work starts.

Website and SaaS cost estimator

What affects the cost

  • The number of people being trained
  • How many sessions and topics you need
  • In person or online
  • How much preparation on your site and accounts is involved
  • Whether you want follow-up sessions

Tech and tools

Google AdsMeta AdsGA4Google Search ConsoleGoogle Tag ManagerChatGPTClaudeGemini

Related work

Client work

Every enquiry answered, whatever time it arrives.

Opus Smile
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Two Bradford branches, one website, and orders taken direct.

The International Restaurant
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A claims site that gives a straight answer first.

Casibus

A charity website where every page can take a donation.

Give a Gift

From treatment page to booked consultation in two clicks.

Rejuvaskin
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A construction consultancy, set out service by service.

Aquious Consulting
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A fresh look for a family restaurant Otley has known since 1982.

The Jewel Otley
Hospitality

Christmas bookings, private dining and an early bird menu, all in one place.

Westbourne Spice
Hospitality

A Doncaster restaurant website built around booking a table.

Jumaira Restaurant
Hospitality

A full priced menu and a booking form on every page.

Jumaira Spice
Hospitality

A written price before anyone books a flight.

Persona Smile
Dental

FAQs

Who leads the training?

Senior people from the studio who do this work every week. Where a topic needs deep technical detail, a specialist joins them.

Do the sessions use our own accounts?

Yes, wherever possible. With read or edit access to your site, ads and analytics, the examples are real and the changes can be made during the session.

Can the training be online?

Yes. Sessions can run online or in person, depending on where your team is and what suits the material.

What level is it pitched at?

We set the level after reviewing your team's current skills and your accounts. The same topic can be taught as an introduction or as a deep dive.

Do you train on AI tools specifically?

Yes. We cover practical use of AI assistants for marketing work, with a clear process for checking and approving what they produce.

Related services

Let's talk about your project.

Tell us what you need. You'll hear back from a person, usually within one working day.

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